Cannes Lions 2017
Y&R South Africa’s ad for the Western Cape Government, wins a bronze cannes lion in the health & wellness category at the Cannes Lions Festival of Creativity. The ad was shot by Lourens Van Rensburg at 7Films, edited by Gordon Midgley from Deliverance Post Production and sound designed & final mixed here at Sonar. The ad was written by Y&R SA’s Cape Town office in 2016. Hector Elliot from the WCG released the ad at the beginning of the easter holidays to reinforce the fact that everybody knows that alcohol and roads don’t mix.