Television, Press

Celebrating Sonar’s Audio Post-Production Contribution to the IDIDTHAT.co Best in Craft Awards Winner for May 2021

We are delighted to announce that Sonar, renowned for its exceptional audio post-production services, played a vital role in the hilarious and quirky project that clinched the prestigious IDIDTHAT.co Best in Craft Awards for May 2021. This achievement highlights Sonar's commitment to excellence in the field of audio production. Join us as we celebrate Sonar's invaluable contribution to the award-winning work and delve into the remarkable journey that led to this well-deserved victory.

Excellence in Audio Post-Production:
Sonar's contribution to the project was nothing short of exceptional. Leveraging our mastery in sound design, mixing, and overall audio craftsmanship, Sonar enhanced every sonic element of the project, transforming it into a multi-sensory experience. With meticulous attention to detail and an unwavering commitment to quality, Sonar's team meticulously crafted a soundscape that seamlessly merged with Sketchbook Studios' visuals and DUKE Agency's strategic storytelling, creating an immersive and emotionally evocative journey for the audience.

Collaboration and Synergy:
The success of this project was a result of the seamless collaboration between Sonar, Sketchbook Studios, and DUKE Agency. Each entity brought their unique expertise to the table, and their shared commitment to excellence and innovation fostered a harmonious partnership. Through open communication, trust, and mutual respect, these creative powerhouses combined their strengths, effectively leveraging their respective talents to elevate the project to unprecedented heights.

Conclusion:
Sonar, Sketchbook Studios, and DUKE Agency's collaboration on the award-winning campaign celebrated at the IDIDTHAT.co Best in Craft Awards for May 2021 exemplifies the power of synergy and collective expertise. Their unwavering dedication to excellence, innovation, and pushing boundaries has resulted in a project that captivated both the judging panel and the audience. As Saf Sindhi, Creative Director at Ogilvy JHB and guest judge, aptly put it, "The set design, art-direction, casting and styling make these ads a hilariously accurate portrayal of the internet. They’re wonderfully colourful and random, and the one-too-many cat ornaments on the credenza is just another meticulous aspect of how well these spots were crafted to do the job." The recognition received is a testament to the collaborative efforts and exceptional craftsmanship of Sonar, Sketchbook Studios, and DUKE Agency.