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OMO | The Book of Dirt

Kids are spending more time online than outside. 
OMO wanted to bring its "Dirt is Good" strategy to life in a way that helped kids get off their screens and reconnect with nature. So Ogilvy created a book that could only be read with dirt. 
Illustrated by renowned local artist, Karabo Poppy, “The Tale of Spots and Stripes” tells the story of two rival packs divided by the patterns on their fur. Through dirt and youthful innocence, the children show their parents the way and in doing so, teach us all a lesson in unity. 
We handled music composition and sound design for the animated audio book.

Credits

Accolades:
1st at Ad of the Month (Live Communications)

Credits:
Chief Creative Officer: Pete Case
Executive Creative Director: Tseliso Rangaka, Dede Laurentino 
Associate Executive Creative Director: Nicholas Wittenberg
Creative Director: Mike Martin
Creative Director / Copywriter: Alex Goldberg
Creative Director / Art Director: Ryan Barkhuizen
Associate Creative Director / Art Director: Riaan Van Wyk
Designer / Senior Art Director: Karen Vermeulen
Junior Art Director: Maliya Muhande
Client Service: Yusuf Khalil, Kirsten Gerber, Gemma Thompson
Project Manager: Jen Searle, Julie Brown, Cacia du Plessis
Agency Producer: Katlego Mahlatsi
Strategy: Claire Brashay, Tlali T. Taoana
Production Company: The Institute
Director: Duvan Durand
Producer: Hennie Van Halen
Illustrator: Karabo Poppy
PR: Lameez Mohd
Sound Design & Original Music: Sonar
Composer: Chris Querido
Printing: Colourtone Aries