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VW | Baby

Ogilvy South Africa hired us to perform audio post-production including voiceover recording, sound design and mixing for VW "Baby", from our studios in Cape Town. The ad was Shot Of The Day on on 18 June 2020. Go check out what they had to say here.

This spot shows what life could be like for one father if he could connect with his baby as easily as he can with his car. Directed by Trevor Clarence, through Your Girlfriend, we see the travails of parenting a new baby mitigated by the (unfortunately fictitious) Baby Connect app, which makes locating, changing and feeding a newborn all achievable with the press of a button.


Agency: Ogilvy Cape Town
Creative Director: Alex Goldberg
Associate CD / Art Director: Riaan van Wyk
Agency Producer: Cathy Day Tooze
Audio Post: Sonar